Heritage property located in the heart of Bhopal, a sprawling 55,000 sq ft of serene oasis amidst the hustle and bustle of the city. A highly sought after hotel in Bhopal for over 2 decades, wanted to embrace digital transformation and came to us to revamp their website and increase booking.

Premium Hospitality Brand 

Hotel Website,  Search Engine Optimisation & Social Media Marketing

Goals

  • Create a responsive website that captures and showcases the spirit of the place and enables easy online reservation.

  • Improve the search ranking of the website and increase direct booking.

  • Increase bookings for weddings and other events. 

Our Solution

Bunjy created a new website showcasing the elegance and luxury of the hotel, their facilities and integrated booking engine for ease of direct booking. We also ideated and created web page showcasing hosting weddings at The Shiraz and blogs focussing on tourism in Bhopal, local cuisine and wedding trends.

Website

  • The olive green of the Shiraz logo was used as the primary shade with a touch of gold to give the design a touch of elegance while keeping the style modern. 

  • With a mix of ample usage of property pictures and descriptions - the amenities, the accommodation options, dining facilities etc. were showcased.

  • Seemless integration of online booking engine.

  • Separate pages showcasing weddings at The Shiraz with focus on decor and wedding cuisine.

Search Engine Optimisation

  • Keyword research, identification and planning​.

  • On page and off page search engine optimisation​.

  • Optimised content ​focusing on target keywords and content quality to drive traffic.

  • Blogs on wide range of related topics including local tourism, wedding and food.

Social Media Marketing

  • Online reputation management across various social media platforms.

  • Ideation & execution of "ShirazWedding" and "BookDirectly" Campaign.

Impact

  • 90% increase in organic traffic​ to the website

  • Earlier the bookings were made solely through 3rd party hotel aggregator websites. With the mobile responsive website and ease of booking directly the direct bookings went up drastically.

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