As a co-working space provider, you need to ensure that you prioritise marketing in addition to day-to-day functions. Moreover, without online marketing, you’ll have a much harder time attracting new members. One of the important things you do for a co-working space is to get out the good word about the benefits of your local property to your local businesses and entrepreneurs. A co-working digital strategy is an essential element of ensuring strong, consistent messaging and effective outreach to your ideal customers.
Here are some tips and measures to maximise the use of digital marketing for your co-working spaces.
Showcase your Co-Working Spaces
Coworking spaces should showcase their business online so as to attract potential customers who are searching for their services online. The most popular way to this is to ensure they are listed properly in Google My Business Account. It is a free tool, makes it an affordable marketing tool for small and big businesses alike.
With Google My Business you can keep your business discoverable 24/7 and let your customers be informed and engaged. Bonus point, it also improves your local SEO. So, someone searches for you, you show up on page one not page two or any other worst-case. And through Google My Business, existing customers or old clients can voice their opinions in the review section. Google Reviews provide relevant information about your business for both you and your customers. Reviews on GMB appear next to your listing in Maps and Search and can help your business to stand out.
Building Community
A community is a place for embracement – a place where people bond over a common interest, passion, or purpose. It is a place where the relationship is built.
For every business, the community is a place where your customers build a relationship with each other and with your brand. And it adds value to the customer and results in an increase in trust of the brand.
Let’s take Two Trees Co-working Spaces – a fine example of how a business doing great with their community building.
Breaking the silence is the first part of building community. In that case, Two Trees is doing well in engaging with people through weekly events and games both online and offline, which not only helps to build community but also strikes a work-life balance and keeps them stress-free.
Getting listed in Co-WorkingAggregator Sites
Aggregator sites are the sites that collect the data from other sources across the internet and put the information in one place where users can access it.
Speed and Convenience are the two dimensions that a good aggregator site can provide. If you want your business to increase its customer base, and to grow, enlisting in an aggregator site is an evident opportunity.
For instance,
Coworker.com:
Over 14000 Spaces across 168 countries, Coworker.com is searched by 200000 people every month and is renowned for its par excellence 24/7 customer service.
Odoco is a renowned aggregator site for co-working spaces in India. Here you will get tons of information about co-working spaces you wish.
Sneed is again a great aggregator site where you find co-working spaces based on different requirements.
Power of Google ads
Google ads are Google’s online advertising platform. The platform allows you to create online ads to reach audiences who are interested in your product and service. Its algorithm makes you pay only at the time a visitor clicks your ad, ensuring your investment doesn’t go to waste.
Google ads are easily scalable & measurable, faster, easier with more immediate results than SEO. And Google ads formats can be more engaging than organic results.
Cautionary note
Before getting into working on google ads, get some expert advice or learn in detail because it involves money and one poorly planned campaign can cause you to lose a lot of investment for very little returns.
If you are a co-working space looking for effective digital marketing strategies, then head over to Bunjy. co. We are among the top digital marketing agencies in Chennai.