Digital marketing for Co-working spaces
Updated: Jun 17
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Digital marketing channels is a broad field, that includes attracting customers via Search Engine Optimization (SEO), Search Engine Marketing & Pay-Per-Click Advertising, Social Media Marketing, Content Marketing, Affiliate Marketing, Influencer Marketing, Email Marketing and Mobile Phone Advertising. Here’s, A basic outline on how they work.
Brands use Search Engine Optimization (SEO) for their website to increase the searchability and visibility. It improvises the organic search results which play a huge part in website performance. An extension of this is Search Engine Marketing. Brands use SEM to direct traffic for their website, which in turn can lead to new customers and clients and increase the business revenues. But unlike SEO, SEM is a paid form of marketing.
Another popular venue of marketing is Social Media Marketing (SMM), a powerful way for businesses of all sizes to reach prospects and customers. Business uses social media for its ultimate reach and providing a consistent brand image and its always a great way for content promotion as potential customers interact with brands on social media.
An often unsung hero of Marketing, Content Marketing enables a person to show a 360-degree view of the brand through the use of text, images, videos & audio to attract prospects and customers. Businesses use content marketing to improvise the SEO with more relevance and in turns increases the traffic to your website.
Word of Mouth has been one of the most pivotal forms of marketing. The commercialisation of this is Affiliate Marketing. Brands use affiliate marketing to promote their product or services or to create awareness about a brand through affiliates who earn a commission for marketing the brand and its products.
An evolution of affiliate marketing in a ‘celebrity’ context is Influencer marketing, a type of marketing that focuses on using key leaders(in other terms they become brand ambassadors) to drive your brand's message to the larger market, rather than marketing directly to a large group of customers, you instead pay/hire influencers to get the word out for you.
Businesses use Email marketing for building relationships with prospects, leads, current customers and even past customers because it gives you a chance to speak directly to them, at a time that is convenient for them.
There has been a marked increase in the focus given to Mobile Phone Marketing. Brands use mobile phone advertisements as it is a cost-effective option for actively reaching a highly targeted audience and getting direct communication with them.
To get into more detailed about building brands via online marketing visit our Digital marketing for Entrepreneurs blog
Now focussing on how Coworking spaces digitally market themselves
As a co-working space provider, you need to ensure that you prioritize marketing in addition to day to day functions. Moreover, without online marketing, you’ll have a much harder time attracting new members. One of the important things you do for co-working space is to get out the good word about the benefits of your local property to your local businesses and entrepreneurs. A co-working digital strategy is an essential element of ensuring strong, consistent messaging and effective outreach to your ideal customers.
Here are some tips and measures to maximize the use of digital marketing for your coworking spaces,
Showcase your Co-Working Spaces
Coworking spaces should showcase their business online so as to attract potential customers who are searching for their services online. The most popular way to this is to ensure they are listed properly in Google My Business, Account considerably it is a free tool, makes it an affordable marketing tool for small and big businesses alike.
With Google my business you can keep your business discoverable 24/7 and let your customers informed and engaged. Bonus point, it also improves your local SEO. So, someone searches for you, you show up on page one not page two or any other worst-case. And through Google My Business, existing customers or old clients can voice their opinions in the review section. The reviews on google provide relevant information about your business for both you and your customers, reviews on my business appear next to your listing in maps and search and can help your business to stand out on google.
A community is a place for embracement; a place where people bond over a common interest, passion, or purpose. It is a place where the relationship is built.
For every business, the community is a place where your customers build a relationship with each other and with your brand. And it adds value to the customer and results in an increase in trust of the brand.
Let’s take Two Trees (Coworking Spaces) - A fine example of how a business doing great
with their community building.
Breaking the silence is the first part of building community,
In that case, Two Trees doing astonishingly well in engaging with the people by weekly events and games both on online and offline, that not only helps to build community but also makes the work-life balanced and keeps them stress-free.
Getting listed in Co-Working Aggregator Sites
The aggregator sites are the sites that collect the data from other sources across the internet and put the information in one place where users can access it.
Speed and Convenience are the two dimensions that a good aggregator site can provide. If you want your business to increase its customer base, and to grow, enlisting in an aggregator site is an evident opportunity.
Coworker.com : Over 14000 Spaces across 168 countries Coworker.com is searched by 200000 people every month and it is renowned for its par excellence 24/7 customer service.
Odoco is a renowned aggregator site for the Coworking spaces in India, here you will get tons of information about the coworking spaces you wish.
Sneed is again a great aggregator site where you find coworking spaces based on different requirements of the people
Power of Google ads
Google ads are google’s online advertising platform, the platform allows you to create online ads to reach audiences who are interested in your product and service. The best of google ads is your investment won’t go waste, because of its algorithm, that makes you pay only at the time a visitor clicks your ad.
Google ads are easily scalable & measurable, faster, easier with more immediate results than SEO. And Google ads formats can be more engaging than organic results.
Before getting into working on google ads, get some expert advice or learn in detail because it involves money and one poorly planned campaign can cause you to lose a lot of investment for very little returns.