India's biggest wellness conclave serving as a platform to address the burning issue of Urban Wellness. On its 4th year, having brought well known personalities like Dr. Sashi Tharoor, Shabana Azmi, Javed Akhtar, Milkha Singh as speakers, the goal was to create awareness about the event to wide audience and invite nominees for Award.

India's Biggest Wellness Conclave

Social Media Marketing

Goals

  • T.H.E Awards aimed an honouring organisations and individuals working on the fields of Technology, Health and Environment for the progress of the society.​

  • Create social media campaign to increase awareness about the event.

Our Solution

Bunjy created a social media campaign around the 4th edition of the conclave with focus of the stellar lineup of speakers on various topics related to wellness and the awards.

Social Media Marketing

  • The organic campaign was executed across Facebook and Instagram through a well-planned social calendar with posts that built excitement starting 3 months before the event.

  • Each speaker was revealed one by one with snippets from their speech.

  • Paid campaign inviting nominations for T.H.E Awards targeted at​ startups and social organisations working in the field of Technology, Health and Environment.

Impact

  • 9000 followers in social media.

  • 300,000 viewership on the day of the event.

  • 60 high quality applications for T.H.E awards.

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